Dr. Ray Titus Professor & Dean, Alliance School of Business

Dr. Ray Titus holds a Doctorate in Business Administration from SMC University, Zug, Switzerland. He earned a Master in Business Administration from the International Management Institute, Belgium and a Post Graduate Diploma in Planning & Industrial Entrepreneurship from the Indian Institute of Planning & Management, New Delhi. Ray topped his undergraduate studies in Hotel Management from the Institute of Hotel Management, Kovalam, Trivandrum, and is a certified Six Sigma Green Belt from KPMG. He is also a Consulting Advisor at Sphere Thoughts, a Bangalore based Research & Consulting Firm. Ray has in the past served as Visiting Professor at the SP Jain Center of Management, Dubai & Singapore, and Asian Institute of Technology, Thailand. As a Marketing Consultant to Industry firms, Ray aids clients in building their Go-to-Market and Digital engagement strategies. Ray is the founder of Dabit Lab, a digital habits research lab based in Bangalore.

Listed as a 'Consumer Lifestyle Expert' By Economic Times, Ray is frequently invited as a speaker on consumer and lifestyle related topics. Ray is the author of 3 books namely, 'Round the Clock: How a Digital Marketplace is Transforming Business' (Sage, 2018), 'Yuva India: Consumption & Lifestyle Choices of a Young India' (Random House, 2015) and 'Business Drama - How Shakespearean insights help leaders manage volatile contexts' (co-author, Zorba, 2014). Ray's business articles and expert comments have featured in leading media publications and his blog, 'Buyer Behaviour' has been featured among leading business blogs.

Ray’s entry into academia followed a decade long stint in Industry where he served in Operations, Marketing, and Project roles. As an Industry professional he has overseen strategic growth initiatives that include product and category expansions, and the launch of an independent strategic business unit. Ray’s industrial stint saw him managing service and retail operations at the Taj Group of Hotels, India and the Landmark Gulf Group, Dubai. As the Marketing Head at INI Technologies, Ray oversaw market and product development initiatives, and while at Coffee Day, Ray spearheaded the launch of Coffee Day Xpress as an independent Strategic Business Unit. In executing growth strategies for the business firms he has worked at, Ray has forged strategic alliances and custom-designed franchising models for market expansions.